I was walking around on Flippa and I bumped into this auction. It was sold for a good lump of $18k USD.

The site runs on WordPress with a customized shopping cart plug-in and a customized theme.

Analysis

Basically the site is not the type of unique idea with great programming involved but what makes it a crazy bid auction (26 bids involved) is that it is simply a money maker. With an established history recorded of:

Gross Revenue (avg per month)	$10,903
Net Profit (avg per month)	$2,422

The buyer has a bright prospect to regain back his investment of $18K USD. However it has to be mentioned that the site has a probability to earn less for the following months. This may due to the higher competition and the possibility that this product will no longer be produced by the manufacturer etc. However with approx only 9 month required to gain back his/her ROI, it is a risk willing to be taken by the seller.

 

 

Pros

1. Quality money maker with established history.
2. Consistent in revenue making,
3. Possible  to reduce cost and gaining higher profit.
4. High traffic with proven technique included in the sale.

 

Cons

1. Higher competition in the future
2. High risk that the product may be discontinued
3. Large investment required
4. Possible scam money making history

 

Conclusion

• The site is a capable money maker and if the stats are proven to be correct then the buyer shouldn’t be worried to much for at least the coming 3 , 4 months.
• A min of half ROI is expected with max gain of more than double the current ROI.

Verdict

• Good buy (7 stars out of 10 stars)

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